Regarding a story on ABC News:
"'Life's Short. Get a Divorce' -- Chicago Billboard Turns Heads"
http://abcnews.go.com/TheLaw/story?id=3147979&page=1&CMP=OTC-RSSFeeds0312ASININE QUOTE OF THE DAY:
But Fetman defends the billboard, almost gleefully. Recycling popular catch phrases seems to come naturally to her. "Lawyers don't cause divorces. People cause divorces," she said. "If you think somebody's going to look at a billboard and go out and get a divorce as a result, you're insulting the intelligence of people. If that's the case, our next billboard is going to read, 'Gimme Your Money.'"
The reason her analogy (above) falls flat is that it is in the interest of women to get a divorce. They cash out almost all the time in the aftermath. According to economists Greg Duncan and Saul Hoffman, women only experience a
nine percent drop in their income in the first year after a divorce (not 73 percent, as claimed in a discredited study by feminist author Lenore Weitzman). By the end of the second year, women's standard of living is
equal to the standard they had before divorce (due mostly to remarriage). By the end of the fifth year, women were 10 percent
ahead of where they were before divorce.
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SOURCE: "The Economic Consequences of Marital Instability," in Martin David and Timothy Smeeding, eds., Horizontal Equity, Uncertainty & Economic Well-Being, Chicago: Univ. of Chicago Press, 1985All this while the man she divorced remains obligated to provide both alimony and Mother Support.
Frankly, this law firm is encouraging women to do what is in their better interests financially. That is the difference between the effect of her ad, and the hypothetical she posed in her quote ("Gimme your money").
It puts a spark in the minds of entitled women and encourages them to break up their families, while financially devastating their provider/protector husbands. It encourages women to divorce by feeding their Inner Narcissist. THAT is why this billboard is more than just fluff.