the American male, joe averageus.
No lady you don't get it. Men aren't aliens.
Notice they have a woman deciding what sells to men? How come they don't have a man do this?
But the article is right comparing the Pizza Hut and McDonalds commercials. Treat men like idiots and you can't sell to them.
But what gets me is this is such a basic concept. If commercials treated women as idiots would they sell products to women? Nope. But this American attitude of treat your men like dumb mules (yell at them or ignore them) is so ingrained in American women that the concept of be nice to them just escapes them. Yeah show dad to be a hero and BAM you sell more products. Show dad as a scary moronic fool (like those family circle cell phone ads) and, wow, men don't buy your product. Fancy that. Gosh isn't that amazing?
