One of the things I said on another message board that really resonated with a woman was when I said in a capitalist world, success is mostly based on *intellectual ability*, therefore a woman can do it, and does not need to be male-like to succeed.
The woman really liked this. She said she was a computer programmer and focused solely on producing competent work. She said other women in her more male-dominated field acted like men to compensate for being women, and the only thing it really did was make them hard to work with.
Women really like this message of being both competent and feminine at the same time.
Of course, one article I have on femininity is solely dedicated to healing this false dichtomy of femininity equating to weakness. The masculine sexless competent girl on one side and the girly weak stupid woman on the other.
This is one thing I definitely have to offer women - healing this dichotomy.
This is a dichotomy not just advocated by feminists (and of course, it is by them), but by conservatives too.