In the ideology of this commercial, manhood needs to be "redefined" in order to prevent innocent babies from later growing up to be rapists. Notice that they're linking male-perpetrated rape with the definition of manhood, as if a rapist is merely acting on the lessons of manhood that he has received throughout his life from whatever sources. He needs to be taught (according to this commercial) to self-identify as a girl in every way except his biological definition; in other words he has nothing to offer as a male and must act and think like a girl -- namely become feminine -- and in the process remove his otherwise rapacious toxic masculinity from the world. I guess what this commercial is calling for is a "feminine masculinity." Sort of like a "hot coldness," or a "spicy blandness," or a "dark brightness," or an "off onness." Just redefine definition itself, so that no concept really has any meaning anymore if it might conflict with the emergent feminine power paradigm, in which the masculine male is likened to a rapist and is thus marginalized and socially castrated.
I suppose by this standard female-perpetrated rape somehow requires the socio-cultural castration of even more males, to prevent these women from idealizing the toxic masculinity of males that ostensibly makes female perpetrators commit the crime. More misandry.
Blaming masculinity for the actions of a rapist (whether a rape is perpetrated by a female rapist or a male rapist) is the same as blaming the collective of men for the actions of a rapist. THAT'S why this video carries a misandric message, because the correlation between masculinity and maleness is not entirely socially constructed as the feminists claim. Masculinity is the distinctive quality of males; masculinity is maleness. Males don't need to become ashamed of their distinctive identities; such a thing would not benefit males.
I would also caution my fellow men's advocates against the emerging trend within the men's rights movement to attack any and all definitions of masculinity. Too many of our camp believe that the existence at all of any definition of masculinity is necessarily limiting and coercive to males. The solution of such men's advocates is for the MRM to collectively blast the legitimacy of any attempt to provide definition to the concept of masculinity. This takes a Marxist fighting technique (namely the dumbing down of the language as a means of subverting the dominant paradigm) and elevates it from a mere tactic into an actual ideal. How can males benefit when it is politically incorrect for them to be taught about their own distinctiveness? It is the goal of feminism to eliminate any meaningful social perception of male distinctiveness; it shouldn't likewise be our goal.