You have to give a reason for your protest - one that fits PC standards. In this case, people do not go around smacking others in the head. This is especially true if you are a feminist that advocates punishment of males for any type of physical aggression, starting at the pre-school level of education. If little Johnny bops little Sally on the head, to indicate she did something stupid, he would be immediately reprimanded. Message: Hey V8, you are encouraging violence in an ad viewed by impressionable children.