It's not just mildly annoying, it's strange.
She starts off with "Unfortunately, many women find themselves in an emotionally abusive or controlling relationship for quite some time before they are able to figure out what is happening." ... and then refers to the manipulating person as "he" throughout the article, although she tries to frame the whole thing in a general way.
I don't understand why this can't just be broadened to "people". I don't know any sane person who would claim that being emotionally abusive or controlling is the sole territory of men. In fact ... (well, I'll let the comment go that I was going to make - self-censorship).