I don't know which way to vote because I'm terrible at meting out punishment to people.
I wonder, though, could this guy possibly have started this company to incite hatred toward women? Think about it, doesn't the David & Goliath site make it look like ordinary girls are complete assholes? The idea of motivating men who are apathetic about injustices toward them by finding socially acceptable ways of encouraging women to act contemptible seems very tactically sound to me. :shock:
In other words, if the problem isn't big enough for men to notice, exacerbate the problem. Could that be the theory behind that company?