This adjudication means nothing. I have been in touch with A.S.A who made this adjudication, as far as I can ascertain, they are a self regulatory body that help the advertising industry to stay in business.
Their press officer Mat Wilson is amiable, but unhelpful and evasive.
Their e/mails lead me to believe that they all sit around and have a good laugh at the expense of the General public whilst supporting the people who make up the advertising community. Every now and again they make a decision to make them look as if they are doing something, but if you look at their website these cases are pathetic.
So it is onward and upward the fight goes on, where I dont know !