I've read more than a few of the studies on housework. Women do more housework, OK.
What they don't say is more important. Stay-at-home fathers, lone fathers and gay men do about the same amount of housework as the rest of the men (only 50 to 60 hours more per year).
Thus, it's likely that men do things to make housework easier. If you go into the homes of these men, you'll find that to be true. There's less of the knick-knacks lying around, the decorating is plainer, etc. The guys just take steps to make the job easier.
I've seen it in myself, both back when I was a lone father and now when I do most of the hosuework ... I do a bit of work to make the job take less time.
One thing I've found is a fuzzy duster that cuts the time for dusting by 2/3's! Some sort of static elecricity thing... at any rate, it makes the job go fast.